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'We remember 10% of what we hear, 20% of what we read, 50% of what we do' is a 100% BS!

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I suspect that you’ve heard this pearl of wisdom before; that we remember 10% of what we hear, 20% of what we read, 50% of what we do. It turns out this is simply not true. This web site illustrates that this factoid is in fact some badly mangled research that does support this supposition at all.

Read and enjoy:

http://www.visualbeing.com/2005/07/08/forget-what-youve-heard-about-remembering/
 

 

 

mike morrison's picture

another myth busted...

Hi Garry

Thanks for sharing this

Other links about this include:

http://rapidbi.com/management/dale-cone-of-experience-misleading-quotes/

http://www.willatworklearning.com/2006/05/people_remember.html

http://web.archive.org/web/20001210132300/http://www.3m.com/meetingnetwork/presentations/pmag_visualsstudy.html

http://www.indiana.edu/~molpage/Cone%20of%20Experience_text.pdf - good academic review

Its so easy for people in our "industry" to take a concept and demonstrate it as fact, When looking into this a couple of years ago I bought the original publication - a fascinating read, if dated!

Susie Finch's picture

Learning myths

Donald Taylor 'de-bunked' this myth right here on TrainingZone a couple of years ago!

You only remember 10% of what you read...

http://www.trainingzone.co.uk/item/185067

It started a mini series of debunking, called Modern Myths of Learning, which included

You only use 10% of your brain:

http://www.trainingzone.co.uk/item/186780

And the Creative Right Brain

http://www.trainingzone.co.uk/topic/strategy/modern-myths-learning-creative-right-brain

And, of course, there's Martin Shovel's feature and splendid animation on the Mehrabian myth:

http://www.trainingzone.co.uk/item/184720

Enjoy!

I like

I like the way it was interpret and analyze, but I am pretty sure that these devision can make other people to be confuse, specially thos who have not idea at all. Anyway, this is absolutely good for me.

folding doors

 

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