B2B Telemarketing - food for thought

I was asked the other day what my best telemarketing tip was and as boring as this may sound, my answer was “ensure you have a qualified sales pipeline”. But can it really be that simple? In my humble opinion, it’s only as complicated as we allow it to be.

It’s not going to shock you to hear that your sales numbers are at risk if your pipeline is not steady and strong enough to help you achieve your sales targets. If we are not generating enough qualified leads and qualifying prospects in AND out, how will we generate sales? And what would we do without that lovely little word otherwise known as ‘momentum’…well we could start slinging mud at the walls and hoping it sticks!

Hands up if you use your phone to make new business calls? (Sam raises her hand)

Hands up if your number one objection from prospects right now is 'I have no budget?' (Sam raises her hand)

Hands up if you know what ALL of your typical responses are and how to handle them? (Sam does a one man mexican wave!)

So how many times did you raise yours? I wonder if we have enough of you to do a full on virtual mexican wave???

We've all had that painful experience of having an annoying sales person on the line, you know the kind - they're the one that just cannot take the hint. The one you just can't shake off! Well, I've just this moment slammed the phoned down....for the love of...WHY don't they take the hint???