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in my prime

in my prime is a specialist consultancy offering advice, strategic guidance and practical input to employers, marketing organizations and policy makers on issues relating to the employment and management of older workers, age diversity and the needs of the mature market.

Our aim is to assist employers to benefit from the strengths and opportunities inherent in their older workforce, helping them to devise, implement and evaluate new ways of managing and developing what can often be a much under-utilised and under-valued resource. We also help policy makers and marketers to understand the aspirations, values and drivers of the generation branded "baby boomers".

Our focus is much wider than age discrimination or pre-retirement planning; we believe that successful recruitment, retention and engagement of older workers comes from matching the unique needs of each business with the particular requirements and aspirations of older employees themselves, thereby creating new policies and practices that will benefit both. For more see www.inmyprime.co.uk


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