The Institute of Direct Marketing (IDM) has awarded its highest honour to four professionals with ‘exceptional’ marketing skills.

The IDM rewarded the individuals with Honourary Life Fellowships for their contribution to the direct, data and digital marketing profession.

Sir Keith Mills, lunchtime speaker at the 2006 annual ceremony, gave the honour to:

• Huw Davis, European Managing Director of EHS Brann Discovery.
• Danny Meadows-Klue, Chief Executive of Digital Strategy Consulting Ltd and Chief Executive of Interactive Advertising Bureau Europe.


• Stewart Pearson, Global Client Director of CRM, Young and Rubicam Brands.


• Shane Redding, Director of Think Direct and chair of the IDM Business to Business Council.

Mills also presented Educator of the Year awards to two ‘outstanding tutors’ who had shown impressive commitment to furthering the IDM’s educational programme.

Legal consultant and Managing Director of Shelf-line Promotional Consultancy Leslie Tadgell-Foster and Matt Housden of the University of Greenwich were awarded the prize.