a Sift Media publication

Review: It's Not How Good You Are, It's How Good You Want to Be



Title: 'It's Not How Good You Are, It's How Good You Want to Be'
Author: Paul Arden
Publisher: Phaidon

Paul Arden was a legend in sales and marketing and is responsible f

To read the rest of the article you'll need to log in below

If you've forgotten your details click here for a reminder.

If you haven't got an account, it's free and it only takes a minute to set one up,
click here to register