a Sift Media publication

Crisis, what crisis?

A surge in the numbers of companies putting employees through crisis training is thought to be a reaction to the credit crunch.

Ann Alexander of Alexander Macdonald, a media training consultancy, said: "There is a real paranoia in certain sectors that their firm's failings will be highlighted in the media and they will be tainted by a Northern Rock-style media trial.

"A perception that a company is struggling or has even gone under is a real threat to businesses and management teams know it.

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