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Free thinking: Telling tales

Posted by Martin Shovel in Soft skills on Mon, 10/11/2008 - 08:56

Can the use of a story in a serious presentation ever be justified as anything more than ornamental – a sprinkle of sugar to help the pill go down? Martin Shovel asks if you're sitting comfortably, as he looks at how adding some storytelling art to your arguments can make an impact.
 

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