a Sift Media publication

Trainer's tip: Making training manuals 'sexy'

How do you turn a bland knowledge book - which makes even the trainer fall asleep – into a sexy, must-read? Various trainers offer their advice.


Sinead Walker asked: I am currently working on redesigning all training manuals for my company. At present these are very bland and unappealing. They are called knowledge books which immediately makes me want to snoozzzze! Has anyone got some suggestions on how I could brand this to be sexy?

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