Breaking down language barriers means better business
Posted by Armin Hopp in Soft skills on Mon, 11/21/2011 - 09:00
Armin Hopp, founder and president of dp, suggests ways in which senior managers can assess the organisational requirements for multilingualism.
In an increasing globalised corporate environment, the need to communicate effectively is more crucial to business growth than ever before. A study contracted by the European Commission Directorate General for Education and Culture revealed that a significant proportion of European companies are losing export business through lack of language skills and inter-cultural skills.[1] The study suggested that increasing investment to develop language skills would produce far-reaching economic benefits, especially in terms of a positive impact on SME productivity and export performance.
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