Coaching the top team

Wendy Reeves takes a comprehensive look at how an organisational coaching culture can help companies and individuals to remodel themselves.

Current trends

The credit crunch has certainly been a wake-up call for many. With redundancies and job insecurity praying on so many peoples’ minds, the recession has meant that large numbers have taken the opportunity to really think about, and focus on, a career that is both more fulfilling and rewarding.

It appears that now is the time for many in jobs that do not stimulate or fulfil to change their career direction. People are no longer content to simply turn up and put the hours in. This has fuelled a move towards the search for more meaningful work, and alignment between what we do for a living with what is important to us in life.

These days, people change jobs more frequently and finding a role that is right for you requires self awareness, focus, effort and determination – qualities that are not so easy to work on individually. Coaching can help individuals to get to where they want to be much quicker than if they are trying to achieve this on their own. It challenges peoples’ habitual thought patterns and behaviours, and encourages them to think creatively and experiment with more effective ways of being and acting in a supportive environment. We all have a deep psychological need to find purpose and meaning to our lives; something that makes it worthwhile getting out of bed in the morning.