The future of coaching is in the hands of every coach
In the last of his series of coaching articles, Alan Ward outlines the responsibilities that every coach has, to ensure the success both of their own practice and of the profession in the future.
Widely acknowledged as the seminal publication for our profession, 'Coaching for Performance' by Sir John Whitmore was first published in 1992. In the intervening 18 years we have seen coaches develop from the new kids on the training block into a respected and welcome presence at any gathering of executives, HR experts, entrepreneurs and L&D specialists around the world. What lies ahead for coaches and how might they realise their enormous value and astonishing potential?
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