Does coaching have an image problem?
Posted by Hannah McNamara in Coaching on Tue, 10/05/2010 - 16:25
- How coaching is seen by those who buy coaching services
- The reasons for coaching's PR problem
- What coaches need to do to change perceptions
Hannah McNamara looks at how coaching is perceived and whether coaches only have themselves to blame.
Back in 2004 the CIPD's report 'Coaching and Buying Coaching Services' warned that coaching was in danger of being given a bad reputation by 'cowboy coaches' who were inexperienced and had little training. Six years on, has this changed?
Over the past few years, becoming a coach has been a very popular option for career changers. Some would argue it has led to new coaches 'flooding the market' and an industry driven more by providing coach training and business resources for coaches, rather than coaching itself. In some circles, becoming a coach is advertised as a 'business opportunity' or even a route to instant fame and fortune. Pity the people who are buyers of coaching; how on earth do you know what you're getting?
It's fair to say that coaching has a PR and image problem.
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