How to get training on track with an engaging content strategy
Posted by Nick Golding in CPD on Mon, 01/30/2012 - 09:30
In the first of a new column we're going to call Training Marketing Matters, GoldSand Digital's Nick Golding outlines why having a content strategy can benefit your training business.
In a competitive market, training professionals need to ensure they are constantly growing profile and showcasing their expertise. As the appetite for digital content increases on a daily basis, trainers without an online presence could be missing a trick.
My daily commute to work begins with a battle. Seats and leaning posts are scarce - it's dog-eat-dog from the moment the train doors slide open, and if you want exclusive space you need to merge a ruthless attitude towards fellow passengers with precise timing and positioning. I always end up standing.
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