a Sift Media publication

11 top tips for a successful brainstorm

Paul Sloane gives us his dos and don’ts to get the most out of your ideation sessions.

 

There is a right way and a wrong way to run a brainstorm or ideation meeting. A little preparation pays dividends. It is very important to separate the two phases of the meeting. The first part of the meeting is Idea generation when you use divergent thinking. The second part is Idea selection when you use convergent thinking. Here are my top tips for a meeting that will produce great ideas.

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