Employer reputation: A good month for…a bad month for…
Posted by Simon Thomas in Leadership on Tue, 01/19/2010 - 17:30
In a monthly column, Simon Thomas, Managing Director of The Employer Reputation Company casts his eye over some of the main HR stories of the last month and assesses the impact on the employer reputation of those companies in question.
JGreggs the Bakers:
They may not be everybody’s cup of tea (or sausage roll) but Greggs is certainly doing something right having sold over a million mince pies a week during the Christmas period, increased like-for-like sales by almost 1% for the financial year ending 2 January and reiterating its intention to open 50 to 60 new stores in 2010. They have recently launched their employer value proposition, www.greggsfamily.co.uk
IBM:
IBM has been named the country’s most gay-friendly employer by gay rights campaigner Stonewall in its 2010 Workplace Equality Index. As part of its commitment to corporate diversity, IBM provides an enhanced monitoring scheme for GLBT (gay, lesbian, bisexual and transgender) staff to ensure they are being supported in career development and promotion as well as actively encouraging them to discuss issues through global and regional networking groups, leadership forums and task forces. IBM’s aim is to create an environment where staff can be open about their sexual orientation which fosters a culture of trust between employees. This is a great example of authenticity in the employer brand proposition.
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