a Sift Media publication

The language of leadership

  • When speaking to a fearful, upset or angry audience, don't stress that you 'know how they feel'
  • Don't offer false reassurance
  • Create trust between your audience and yourself
  • Create a narrative
Are you in a leadership role? Do you sometimes struggle to find the right words? Language is an essential tool for leaders. The ability to speak well can mark the difference between leadership success and failure. Martha Leyton and Martin Shovel of CreativityWorks specialise in helping people in leadership roles become engaging, persuasive and inspiring speakers - and they're here to answer your questions. So if you have a question about the language of leadership, read on, help is at hand… Question: Like many organisations during this economic downturn, my company is cutting right back on spending, reducing our workforce and rethinking our strategic plans. We’ve just had a round of redundancies and now I’d like to bring the remaining staff together for a meeting in which we can look to the future. So I’m working on a speech that I hope will ‘rally the troops’ to go forward in a positive spirit. Do you have any suggestions for how best to achieve this?

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