a Sift Media publication

The write way

  • Typos or skipped words can stop your readers from taking you seriously
  • They can even tarnish your industry reputation
  • Seven steps to writing clearly, concisely and accurately
The meeting room is booked and you’re waiting for your clients to arrive. The reception is strangely quiet and no-one turns up. It’s a mystery. After 15 minutes, you resort to re-reading the invitation you sent out, and a horrible realisation dawns on you: instead of writing ‘there will now be a meeting’, you wrote ‘there will not’ be one. Such a costly mistake is down to a simple slip of the fingers that could have been picked up through proper proofreading, of course. But such a simple-sounding process is not so simple to get right unless you know the proper techniques.

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