Content is king in the land of the virtual

The application of virtual worlds for business communication and learning is becoming increasingly prevalent, driven further forward in recent months by the current global economic crisis. It may be a sector that’s gaining further traction, but all the more important is that at present, there’s little standardisation to be found: the rules and guides are still in the formative stages. At the recent Apply Serious Games and Virtual Worlds forum in London, some of the leading companies and individuals outlined their thoughts on what the future holds.