Polish up your proposition for 2012
Posted by Stephen Walker in CPD on Mon, 02/13/2012 - 08:30
Stephen Walker reviews three key areas in which training businesses can develop the USP that makes them stand out from the crowd.
They are the business relationship between provider and client, the delivery medium and the nature of the content. The world of L&D is changing and training companies will need to keep up while continuing to differentiate themselves from their competitors. What you are doing to enhance your USP?
Every training business seeks to have a unique selling proposition to make them better suited to a healthy proportion of potential clients. Putting the content of the training to one side, it seems there are three distinguishing propositions:
- The relationship between the training provider and the client
- The delivery medium for the training
- The nature of the content
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