Social media skills pt 6: How to avoid being boring and predictable

Keep your social media updates fresh and inject some fun into them too, says Colette Mason.

It’s important to let down your professional guard a little when using social media. Social media land is, surprise surprise, a social place. People share things they find funny, thought-provoking, interesting or useful with their connections as well as serious or business related information. It’s important to pay close attention to the more light-hearted subject matter you can share with your followers.