The case for NLP

Main points: 

NLPIs NLP the longest running fad ever or the very solution we need in these darker economic days? On the eve of the annual NLP Conference in London, we sent Mike Levy to find out more.


In his recent book, 'Tricks of the Mind' television illusionist Derren Brown says that NLP (neuro-linguistic programming) is "The Frankenstein grandchild of Ericksonian hypnosis". More than 30 years after the publication of 'The Structure of Magic', the seminal work on NLP by Bandler and Grinder, has the set of techniques come of age or had its day? Is there any scientific proof to underpin the claims made by practitioners? And if not, does it matter?

Evergreen questions
These, says Michael Breen, are evergreen questions: "They were asking them back in 1988 and they come up every 10 years or so." Breen, who taught NLP with Bandler and Paul McKenna, has predictably strong views about the current state of NLP. "It's no use asking about scientific validity: NLP is not and never will be a science. It is a discipline that people will take pot shots at and then steal its contents."

Photo of Michael Breen"It's no use asking about scientific validity: NLP is not and never will be a science. It is a discipline that people will take pot shots at and then steal its contents."

Michael Breen, NLP trainer

Breen who spoke at last year's NLP Conference, says that the discipline does not look for absolute truths: "NLP looks for clues to see what works in human behaviour. NLP cannot be controlled – the best new work is coming from people nobody has heard of. And that is how it should be."

Elusive quality
There is, says Breen, an inbuilt and elusive quality about NLP which depends hugely on the skills and insights of the practitioner: "It is not about a corpus of knowledge or a set of testable qualifications. NLP was created to create new stuff, not to copy other people's work."

His point is that for him, NLP is a facilitating tool that opens up endless possibilities when it is in the right hands. "It is a behavioural skills set, an art, a discipline that when used well can have amazing results."

What excites Breen most about his discipline is what his students can do with the tools: "Someone who takes what they learn about NLP and goes on to do something completely new with it: that is what really turns me on." He cites a student who developed his own set of tools based on Houdini's famous escapes. "It's a lovely little tool and it works – that is NLP."

"The best practitioners are those who already possess competencies that can be built on. However, no two practitioners should ever do the same work. That is why NLP is not a science."

Photo of Sue Knight"The crash in the financial world is a demonstration of what happens when you do not have excellence in leadership. People are now looking for new ways of leading business. NLP answers that call."

Sue Knight, author of NLP at Work

Flourishing in the downturn
Sue Knight, best-selling author of 'NLP at Work', agrees: "NLP is a study of what works best – the most important test is: does it work for you and achieve the results you want?" Knight, a speaker at this year's NLP Conference, thinks that the discipline is flourishing with the present downturn providing new and exciting opportunities.

"NLP is perfectly suited to these times. What makes excellence in leadership and how do we best deal with business adversity are some key questions today. My programmes on leadership here and in India are bursting at the seams. The crash in the financial world is a demonstration of what happens when you do not have excellence in leadership. People are now looking for new ways of leading business. NLP answers that call."

Never stronger
For Knight, NLP is now far from marginal: "Looking back over 20 years as a practitioner, there was a time when most people on my courses paid for themselves – now almost all are backed by their employers." So Knight believes that NLP has never been stronger.

Marielena Sabatier, co-founder of Inspiring Potential, agrees with that view. She is another keen advocate of NLP. A few years ago, she took her MBA and immersed herself in the no-nonsense world of high corporate finance. Then came a complete change of career – running a thriving coaching company whose focus is leadership development and interpersonal communication skills. But isn't NLP a little too fluffy for her? "Not at all. It has so many uses – improving inter-personal communications, challenging the presuppositions behind the way we see ourselves in the world, helping us to become more tolerant of other people's viewpoints. I find that NLP really opens the mind to new possibilities."

Lack of evidence?
Is she worried then at the lack of hard scientific evidence behind NLP? "No, it is an amalgam of already tried and tested therapies and ideas. To me, NLP really explains how the brain works – and I'm the kind of person who, if it doesn't make sense, I go back to the roots of an idea." That said, Sabbatier regrets the sheer number of NLP schools out there: "It makes a single accreditation body less, rather than more, likely to succeed."

Photo of Marielena Sabatier"I find that NLP really opens the mind to new possibilities."

Marielena Sabatier, Inspiring Potential

No profession!
Accreditation is something of an anathema to Breen but he is excited about the future of NLP: "Not in terms of more paper qualifications. There should never be an NLP 'profession'. Without all that NLP has reached the point where it has percolated through the culture," he says. "It is everywhere but it doesn't necessarily smell like NLP – and that is exactly as it should be. NLP is essentially about transformation and in that quality, the very nature of NLP must keep evolving and transforming."

The future, says Breen, will be online – NLP will be democratised and that could be bad news for traditional classroom approaches. New technology will hit the NLP profession very hard – putting learning into the hands of the learners will mean that NLP will change its form, content and mode of delivery." Breen, for one, cannot wait for the next 30 years.

For more information:
For those looking for research underpinning NLP, there are a number of respected papers such as the one produced by Ashley Dowlen, an Associate at Roffey Park. His 1996 paper 'NLP - help or hype? Investigating the uses of neuro-linguistic programming in management learning' is a good overview of the evidence. He finds that, "...the use of language patterns to enhance effective communication tends to get support and appears to be among the more reliable evidence. The use of the 'outcome' technique receives some support, as does the meta-model questioning method. The evidence on the ability of NLP approaches to bring about change in emotional state is far less conclusive. In general terms, the eclectic nature of NLP may be its strength, particularly if the collection of approaches is new to potential users, and in general terms there are a number of references to the value of NLP techniques for developers."

For the whole report see the Emerald Insight web page: www.emeraldinsight.com

There are more research findings at: www.eanlpt.org
And www.inspiritive.com.au

About the interviewer: Mike Levy is a freelance journalist and copywriter with 20 years' experience. He is also a writing and presentations coach. He especially loves playwriting and creating resources for schools. Mike is director of Write Start Ltd. For more information go to: www.writestart.co.uk

For more information about the NLP practitioners Mike spoke to see the following websites:

Michael Breen

Sue Knight

Marielena Sabatier

For more information about the NLP conference go to: www.nlpconference.co.uk/

Comments

Andy B.'s picture

My thanks to "Johan" for reminding me of my earlier comment:

And the last word should go to Andrew Bradbury (posting of 28 Jan 09):

"Yes, NLP techniques work. Not very surprising really, given that there was never any strong evidence that the techniques didn't work."

I wonder why it is that critics of NLP can never find anything to criticize about NLP itself, depending instead on a variety of vague accusations.

It would seem that the main cause is that they don't actually have any accurate knowledge of NLP.

For example, we've had numerous references in this "discussion" to an article created by someone calling themselves "Joe Greenfield". What none of the posters mentioned is that poor old "Joe" is so confused about NLP that s/he can't decide whether NLP is a form of psychotherapy, a religion, a cult, or whatever. So s/he cites sources - genuine academic sources, I might add - who between them make all three claims.

But hang on. Can a form of psychotherapy be a religion?
Can a religion be a form of psychotherapy?

Apparently not, since no one who claims that NLP is a form of psychotherapy mentions religions or cults; no one who claims that NLP is a religion mentions psychotherapy or cults; and so on.

In fact academics, the source of most of that allegedly reliable information about NLP, are actually quite appalling witnesses, apparently unable to see beyond the confines of their own specializations.

Thus one of "Joe's" witnesses was so restricted in his views that he doesn't seem to have bothered to do any research at all on the subject other than copying a passage out of someone else's book with very little editing other than a few paraphrases and a few omissions.

Having said that. "Joe" has provided a useful list of critics so that we can at least see just what the negative evidence amounts to.

For the first few reviews of the high status academics who have totally lost the plot when it comes to NLP, see here:

http://www.bradburyac.mistral.co.uk/nlpfax28.htm

More to follow

Be well

Hello people

I have to admit to being certified in NLP. Its something I regret, though I know I shouldnt go through life regretting things.

Its not just the waste of time and money, its the shock you get when you realize you have been taught to spread so many silly ideas.

Sorry to the writers of this article, but NLP is just terrible for thinking and learning. Its just such a messed up subject.

I remember saying the sort of really embarrassing things that the adherants here have said to support their faith in NLP. Again, sorry, but as soon as you move on from NLP the better it will be for you.

Theres a big wide world out there where real verifiable evidence trumps inflated conjecture every time.

Gil

jvaneeden.hotmail.com's picture

It seems unfair to let NLP skeptics have the last word, so here are the co-developers of NLP:

From "Dr" Richard Bandler:

The models that constitute NLP™ are all formal models based on mathematical, logical principles such as predicate calculus and the mathematical equations underlying holography.
http://www.purenlp.com/nlpfaqr.htm

For years Dr. Bandler studied how geniuses used their minds to accomplish what they did and was able to successfully replicate the results they produced. One day he noticed that all of the geniuses he knew got out of bed in the morning because they had to urinate. He decided that wasn't good enough.
http://www.purenlp.com/whatsdhe.htm

From http://www.richardbandler.com/:

I have devoted 35 years to developing tools to make the human brain more user friendly.

I use the MindSpa on myself....I use the MindSpa on my clients. ... I intend to use this device to create opportunity, success, and freedom.

Through his tireless research efforts, “Dr” Bandler has successfully extended NLP with several innovative acronyms, including DHE, NHR, and PE:

When understanding how strategies work you must also understand how they function in relationship to other strategies such as the timelines that are utilized at a given point in time, the meta programs that are active. The ability to design contextual shifts in all parameters simultaneously is the realm of Design Human Engineering™.
http://www.designhumanengineering.com/

Q. What would a person who has never done NLP … learn from the NHR (neurohypnotic repatterning) processes?

Richard: … I started doing Design Human Engineering, because NLP was only extracting the strategies and most of them were based on feeling bad, avoiding something, and when your walking away from things and you walk backwards you are bound to fall into things so I wanted to be able to modify things so that we concentrated on getting people as an instinct to feel good. Because when people feel bad they make bad decisions when they feel good they make much better decisions and the difference between what’s a good decision and a bad decision and deciding not to make the bad ones is what its all about.
http://www.neurohypnoticrepatterning.com/whatsnhr.htm

jvaneeden.hotmail.com's picture

Richard Bandler, creative genius of Neuro-Linguistic Programming™ made one of the most astonishing discoveries many, many years ago. It's not NLP itself, or the great strategies that you can learn from this breakthrough technology. It's not the famous 10 minute phobia cure that he developed, and it's not the idea that you can build new machines inside your mind to get you incredible results both professionally, and personally! NO!! That's not it, either!!
… BE SUCCESSFUL!! We want ADVENTURERS!! We want people who are TOTALLY COMMITTED TO THEMSELVES, THEIR BUSINESS, THEIR CAREERS, THEIR ENTIRE LIFE SYSTEM!! Are you one of them?
http://www.persuasionengineering.com/

And, with his own acronym contribution, we have Dr Grinder with NC-NLP, at http://www.johngrinder.co.uk/NewCodeNLP.htm :

Meet John Grinder and discover what you have yet to learn about NLP. ... John is NOT stuck in his past 30 year old inventions, he and Carmen have radically extended the field of NLP. The result is New Code NLP.

... John Grinder initiated the New Code to bring personal artistry to the field of NLP. ... The most distinctive qualification and most prestigious in the field is self-artistry through personal congruence and this is really what the New Code is about. If your conscious and unconscious accept this challenge you will become a highly qualified person in NLP. You will also receive a certificate signed by John and Carmen confirming you have received training in the New Code patterning. This certificate is not a formal certificate in the sense that John and Carmen will not be testing for competency.

John Grinder is one of the greatest thinkers of our lifetime.
http://www.johngrinder.co.uk/JohnGrinder.htm

And the last word should go to Andrew Bradbury (posting of 28 Jan 09):

"Yes, NLP techniques work. Not very surprising really, given that there was never any strong evidence that the techniques didn't work."

jvaneeden.hotmail.com's picture

Hi Andrew

The article that you refer to at http://www.newscientist.com/article/mg19826551.400-lifting-the-lid-on-the-science-of-persuasion.html makes it clear that mimicking a client's body language might help some salespeople, in some situations, involving some types of customers, to sell more.

However, the article makes it equally clear that this sales technique might backfire spectacularly.

So, here we have an idea for a sales technique that sometimes works, and sometimes doesn't.

It sounds like something that no trainer can afford to be without.

Should I subtly cock my left ear in sympathy with my learners, to ensure that they grasp the essentials of instructional visuals more quickly?

The idea of mimicking others in order to display empathy has been around for many, many years, certainly from long before NLP decided to add it to its own grab bag.

Occasionally effective, utterly unoriginal, tortuously yoked by an extremely long tether to actual research performed by people who have probably never even heard of NLP: is this, once again, the essence of NLP?

My second question is this. Please tell me: How does this "science of persuasion" relate to training and learning?

How and why should I mimic and frame, and use the other techniques so beloved of spin doctors and NLP experts, to improve learning in the class room?

Johan

rubusconsultants's picture

Hi Johan

How can I use this particular tool? Do you mean the dogs cocking their heads? or NLP as a tool?

NLP is more than one tool. It is a series of tools that can be used. I like the idea of mimicry for instances - it is how people learn.

"I will explain first..."
"I will show you how secondly"
"Then you copy me as I do it as well"
"Then you can do it by your self."

A

jvaneeden.hotmail.com's picture

Hi Andrew

Of course demonstration and the use of examples, worked examples, and partially worked examples play a crucial, long-established and well-researched role in training and learning. This is part of Training 101.

And when it comes to early language learning, the child's mimicking of adult speech patterns is indeed a crucial part of learning.

But since when do we need NLP to tell us this?

Did NLP "research" come up with the idea of training demonstrations?

Are young children destined to grow up mute unless their parents are certified NLP trainers?

Are trainers unable to train without the parlour tricks and sales techniques offered by"Dr" Bandler's "design human engineering" (TM) (http://www.designhumanengineering.com/) and "neurohypnotic repatterning" (TM) (http://www.neurohypnoticrepatterning.com/)?

I say again: Occasionally effective, utterly derivative and unoriginal, tortuously yoked by an extremely long tether to actual research ("look, New Scientist endorses NLP!” according to AB’s latest posting), performed by people who have probably never even heard of NLP: This is the essence of NLP.

Johan

PS: Yes, Juliet, I agree. Life is too short to combat rampant silliness. Still, silliness triumphs when sensible people say nothing ... So, for example, I am astonished that no clinical psychologist or psychiatrist has chosen to date to comment in this forum on the clearly miraculous "three phobia cures," each of them carried out "in under 30 minutes, under labotarory (sic) conditions" by "Dr" Bandler. (See Andrew Bradbury's post of 28 January.) Well, I have news for them: Half an hour? That's old hat. It can be done in just a few minutes, perhaps even seconds, as you will learn here: http://cesp.utoledo.edu/mritchie/Courses/cmhs7530/unit_16/crazy_therapies.htm

That's the trouble with those who follow a faith - they can't get over it and always want to apply their toolkit.

I am reminded of a recent UK poster promoting humanism - "There is no god - now stop worrying and enjoy life".

jvaneeden.hotmail.com's picture

Hi Andrew (Miller)

... and we can use this particular tool in life's kit bag of tools to improve our students' learning, how, exactly ...?

rubusconsultants's picture

I have two dogs; both of whom mimic what I do (to a lesser extent off course). Does that make them experts at NLP?

I knew a man who had a bird once that could mimic voices. Is this NLP?

My dogs cock their heads all the time - I call it cute; should I have actually been calling it NLP all along?

the roots of NLP have been around for many thousands of years. NLP is guilty of grabbing any technique, tool or model and adapting it to it's own ends.

Guys, get over it. NLP is a tool in life's kit bag of tools. It is not the Be all and End all of life itself. Get out and get a life.

Andrew Miller

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