Generation Y hits the wall
Posted by Gemma Middleton in Strategy on Fri, 07/10/2009 - 11:17
Hard work pays off, a phrase that the majority of society has had drummed into them from a young age, as quite rightly, it is a good motto to live by. Yet, if you believe everything you read it is something Generation Y leaves in their bedroom, along with their manners, ambition and determination.
Obviously, some of Generation Y are the embodiment of the media’s stereotype, much to my disgust, yet the majority are trying to get somewhere in life but are currently hitting a large brick wall; the recession.
The Association of Graduate Recruiters (AGR) has just released a report that found on average 48 graduates are chasing one job; there are 25% fewer jobs than last year, which is a lot less than the initial prediction of 5%. No wonder the graduate job market seems over-crowded!
- Generation Y were the group who had never had it so good.
- The recession is hitting this group harder than most.
- Is the poor perception of Generation Yers making them unemployable?
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