How not to use social media for your training business
- Be aware of the restrictions: going viral is a million to one chance
- Remember social media is only one marketing channel - others may well be worth exploring
- Listen to your clients above all
Avoid the pitfalls of social media with Chris Barling's dos and don'ts guide.
With a marketing hat on I look at the latest social networking usage figures and find it hard not to salivate. Facebook has more than 400m active users, and more than 500bn minutes per month are spent by users online. Reinforcing the impression, Twitter has over 100m users, growing by 300,000 per day. On average there are 55m tweets per day. YouTube is the same, both growing and retaining users at an impressive rate. The figures are truly extraordinary.
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