Why independent trainers need to use social media

Social networking is finally becoming a mainstream activity with many now holding Facebook and Twitter accounts but, says Judith Germain, the whole gambit of ‘social’ technology should be considered by the professional trainer.

Social media transforms media messages from broadcast (one to many) to social conversations (many to many). Your media message is spread through the social interactions of others. It can be the basis of a good Attraction Strategy, one that brings you advocates and increased revenue.