Marketing mishaps: When domain names go wrong

It can be a struggle coming up with a company name, but when the inevitable happens, and you decide to get a website, ensuring your domain name works for your product or offering is key.

There are plenty of other considerations to keep in mind too, such as the fact that in order to help customers find your site, the name musy be short and memorable, easy to spell, and it is even worth thinking about whether it translates well into other languages.

To further complicate mattters, the domain name you like may already be taken.