Towards sustainable engagement
Posted by Tim Casserley in Leadership on Mon, 01/31/2011 - 10:47
- Reviewing current approaches and definitions of employee engagement
- Understanding the risks associated with purpose and meaning that has been created by organisations for their employees
- Exploring the importance of negotiated engagement in creating sustainable organisations and business practices
Tim Casserley explores the importance of personal purpose in engaging employees.
The steady rise of 'engagement' as a way of capturing the hearts and minds not just of employees but of customers, local communities and other stakeholders has been mirrored by ever-decreasing levels of public trust in organisations. The past two years of recession coupled with the behaviour of the banks in precipitating it and repeated examples of declining business ethics (Enron, Worldcom etc) before that, have taken their toll on the perception of big business and meant that engagement has taken a battering.
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