Beyond SMART - Writing effective learning objectives

Making sure your learning objectives hit the mark is more of an art than a science. Owen Smith says it's all a matter of semantics.

It’s no great secret that when it comes to writing any training or learning intervention, starting with the ‘end in mind’, i.e. the objectives, is best. But how can we ensure these objectives really demonstrate that an individual ‘gets it’ and that add value to the business, creating a step-change in behaviour or performance?