A - Z of freelance training: Part 2

 

Ask any freelance trainer and they will tell you one of the main challenges they have is feast and famine syndrome. You know, that situation when you are either staring at your blank diary wondering how you are going to pay the mortgage this month whilst keeping half an eye on the job ads or feeling desperately stressed out because you are training 5 days a week and can’t cope with the workload. People often describe this scenario as something that just happens to them, almost as if it’s an inevitable part of being self employed and that there’s nothing you can really do about it. But there are things you can do to avoid it.

 

The most important action you can take is to develop the right mindset about marketing. Marketing is an ongoing activity, something you should do every day, not just an afterthought when you are not out delivering training. So make sure that you plan marketing activity into your daily and weekly schedules.

 

 

Many freelance trainers tell me that they hate marketing. It makes them feel stressed and they wish they didn’t have to do it. The thought of making a cold call brings them out in a cold sweat. They work themselves up into such a state by the prospect of going to a networking event and walking into a room full of strangers that they end up getting nothing from it or not going at all.