Value selling: Warren Buffet-style
How do you increase the value of your training proposition? Do what Matt Drought did and take a leaf out of Warren Buffet's book.
I'm currently reading Warren Buffett's approved autobiography, The Snowball. Released in 2008, it is a truly remarkable book and highly recommended reading about the most successful financial investor of our time. Halfway through this book is the following quote from Buffett: "It's far better to buy a wonderful company at a fair price than a fair company at a wonderful price." This statement about price is more than an insight into Buffett's mind. It is a mantra that directly relates to selling, price, and most of all, value.
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