In modern offices around the globe, the importance of coaching your workforce continuously is finally starting to get recognized. Still, many managers, business owners, and HR officials tasked with workplace training initiatives don’t know where to begin when it comes to implementing coaching policies in their own businesses. One of the greatest dilemmas facing these professionals is whether to rely on internal or external coaching.
Which kind of coaching would be the best for your business? By analyzing the way your business is operating and judged the strengths and weaknesses of both internal and external training, you’ll be able to find the right option for your company in no time.
It’s all about what you need to accomplish
When it comes to determining if you’re in need of internal or external coaching, it all comes down to what you’re aiming to accomplishing with your training initiative. Larger companies can obviously draw from their own ranks with ease, finding coaches and mentors without having to rely on third-party help. Sometimes, however, an internal approach doesn’t always work, and some outside help is needed. Determining which course of action is the best for your business will begin with outlining your specific objectives, and then asking yourself how internal or external coaching helps you attain those goals.
Let’s begin with internal coaching, an increasingly popular method relied upon by a myriad of businesses for optimizing their operations and training the next-generation of workers. Smaller companies may be unfamiliar with internal coaching, precisely because they don’t necessarily have the funding or large swathes of employees needed for such an initiative, but internal coaching isn’t just reserved for large corporations. Most internal coaching seems to have been centered around leadership figures, but it’s increasingly becoming democratized and focused on the everyday ranks of your employees.
Asking whether your organization can rely upon internal coaching begins with a realistic assessment of the cash you have on hand. If you’re unable to rely on an outside party for coaching, for instance, you’ll likely have to rely on internal coaching for any sort of workplace training initiative. If you take a deeper dive into the politics of internal coaching, you’ll realize that they’re less disruptive of your day to day operations. For companies looking to educate their workers without totally revamping their approach to how they do business, smaller internal coaching ventures may be the best option.
The allures of in-house training
Besides the fact that internal training is typically vastly cheaper than external coaching, it also helps foster increased cohesion amongst your workers and contributes towards the construction of a culture of learning. If your business isn’t constantly on its toes and prepared to adapt, then it will eventually die out and will have to play gclub. Internal training cultures help bolster the idea that everyone in the company is constantly learning from and helping to coach one another. The more personal nature of internal training also gives plenty of reasons to believe that employees will take it more seriously.
In short, the power of internal training really can’t be understated, especially for businesses aiming to establish an innovative culture without having to break the bank. That doesn’t mean that external coaching can never be relied upon, however. As a matter of fact, external coaching can sometimes hold the key to success when internal training ventures keep failing. To put it simply, sometimes you need to turn to the experts, and the experts aren’t always going to be in-house.
External coaching is often preferred when it comes to closing the skill gap between your company and its competitors, for instance. Sometimes, your company simply won’t have the expertise it needs to get the job done. Rather than trying to bring in a new team member, getting an outside coach to help your current workers may be the sounder choice. When it comes to relying on a third party, however, you need to be careful about who you decide to partner up with. Making the wrong choice when it comes to your third-party coach could be a disaster that holds your business back for years to come.
Experts who were surveyed on the future of jobs and training noted that outside coaches will be imperative when it comes to tech training in the near-future. Existing expertise reminds us that internal coaching is virtually always better for a company’s culture, however, and often much cheaper. Companies should thus opt to get the best of both worlds, relying on internal coaching for relatively small initiatives that are fostered towards optimizing day to day operations and increasing cohesiveness. For larger training initiatives, especially tech-centric coaching endeavors, outside help will almost always be required.
After you’ve assessed your business’ specific needs and picked the right coaching option, you’ll be seeing positive results and a savvier workforce in no time.
A social media marketing executive and entrepreneur, Alex has led the marketing divisions of some of the UK's leading advertising and PR firms. He specializes in usng the power of big data and business analysis to deliver actionable metrics.
As manager of a large team of digital marketers, Alex is responsible for delivering the training and development of his entire department. He emphasises standardizing procedures and creating an immersive on-boarding process as key to bringing new members to your team.
Outside business, Alex is a keen videographer and music producer, living and working in Brighton, UK.