Google’s team has built worldwide fame for itself because it operates like a well-oiled machine, frequently surmounting market obstacles that few other companies could ever hope to grapple with. It should then come as little surprise that entrepreneurs, small business owners, and corporate leaders of all shapes and sizes are trying to adopt the Google model when it comes to crafting a team vision.
Coming up with a comprehensive and team vision isn’t easy, but Google’s framework can help expedite the process while guaranteeing better results than you would have seen otherwise. Here’s how you can use Google’s framework to create a better team vision than ever before.
It begins with good managers
Google enquires into the nature of its internal operations more than perhaps any other company on the planet, precisely because it understands that introspection is the first step on the road towards success. This is why the company has poured so much time and money into reviewing its own team of internal managers, and it should surprise no one that they find savvy managers are essential elements of any successful organization that last long in the market. If you’re struggling to come up with a team vision, you should probably be consulting your managers more.
Google found that the best managers regularly reinforced the idea that their organizations were in need of a clear and informative vision. Your managers are usually the ones who understand your company’s core values better than perhaps anyone else, and their insights are crucial when it comes to establishing what kind of business you want to be in the future. Furthermore, you should also go beyond your managers and ask rank-and-file workers alongside of senior employees as to what their vision of the company is.
The biggest name in tech also has a relatively simple recommendation that could help just about anyone; determining your strategy early on, or figuring out how you intend to actually achieve your goals, is an essential part of crafting a solid team vision. Properly done SWOT analyses, for instance, help you figure out how your organization should be operating most effectively on a daily basis, thereby helping you better comprehend how you’d like to optimize operations in the future (which is essentially your team vision).
Make it measurable
By far the biggest thing Google does when coming up with a team vision is ensure they’ve crafted one that is measurable, meaning they can make attainable progress towards their goals. You should be setting long-term goals in your company vision, but don’t permit yourself to ignore important short-term goals that help you keep track of your progress thus far. A number of tools exist to help you keep track of your goals, so don’t be afraid to employ the help of digital technology to make things easier. After all, it’s what Google would do.
Above all else, however, Google understands that good team visions don’t try to achieve too much. By setting goals that are too vague or lofty to be achievable is a classic blunder that too many companies have made in the past. Google is never afraid of a challenge, but it understands that it needs to keep things simple if it hopes to remain effective. Prioritize your work to help make sure you don’t burn your team out, rendering any vision you may have worthless.
You won’t arrive at a solid team vision quickly; like all important things, crafting a vision takes time and effort. By listening to Google’s advice and following in the footsteps of one of history’s greatest companies, however, you can expedite the process and iron out a clear vision for your team in no time.
A social media marketing executive and entrepreneur, Alex has led the marketing divisions of some of the UK's leading advertising and PR firms. He specializes in usng the power of big data and business analysis to deliver actionable metrics.
As manager of a large team of digital marketers, Alex is responsible for delivering the training and development of his entire department. He emphasises standardizing procedures and creating an immersive on-boarding process as key to bringing new members to your team.
Outside business, Alex is a keen videographer and music producer, living and working in Brighton, UK.