There are hundreds of business systems and technologies that may assist in training. This blog focuses on the differences between an LMS and a CRM system.
Today, technology is essential
Expanding a training business without the aid of technology can be almost impossible. Competition is fierce and the internet provides fast access for prospective clients to conduct initial research for a suitable supplier, make enquiries, and in many cases make a booking.
LMS vs CRM
A learning management system (LMS) tracks every step of a training journey, giving management an insight into the real success levels of corporate training.
Alternatively, a CRM helps you manage your relationships with existing and potential customers, which provides a fully integrated solution from the sales cycle right through to customer management.
Shared CRM and LMS functionality
- No data duplication of contact information, communications, documents or order history
- All emails notification, reminders and confirmations are recorded in one place
- Segment existing customers or import mailing lists to target with relevant courses, loyalty discounts and amazing offers
- Create engaging email using customised templates for campaign messaging and branding
Additional LMS functionality
- Share learning materials or resources such as documents, eLearning, video and audio
- Support a flexible structure that allows different combinations of user groups to be created such as by location or job role
- Provide an intuitive and user friendly interface for learners
- Automatically generate registers, sign in sheets, evaluation forms and certificates
Which tool is best suited to training?
Without doubt a CRM is powerful and a necessary tool to manage relationships and expand a business. It is a great tool for managing pipelines, enquiries and capturing all relevant information, but the benefits are limited. The downside is that a CRM operates very differently to a learning management system. By opting for a CRM alone, many companies can miss out on the wider functionalities available with an LMS.
Download free whitepaper for a complete overview of LMS and CRM functionality differences.
