How to run a corporate training for trading staff

Jennifer Philipe
Training Manager
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The conventional approach towards corporate training is usually from a broad perspective, but considering the unique nature of some organizations, it is essential that a customized training program should be organized for the employees rather than a generalized approach. These training programs are focused on improving the functions of the trading associates. Over the years, the process of trading training associates has remarkably improved. The main processes are aimed at training the employees to understand the product features, customer demographics and customer service as well as the sales goals of the company.

Reduce time away from the floor

Training programs can be lengthy, causing the trading associate to stay away from their official duties during the training program which accounts for lost time and value. By implementing new strategies which enable the retail associates to receive training at their sales positions, the issue of withdrawing them away from their positions for training can be eliminated. The strategy involves the use of tablets and mobile devices to carry out training programs through apps. A significant advantage using these Apps for training is that the trading associates are exposed to a new kind of customer service tool which can promote consultative help when dealing with customers. It could include professional support about trading: What instruments can be traded; trading hours of the financial instruments; Does the chart show a buy price or a sell price; charging fees for trading or Lloyds share price. The training program includes videos, animations and audio files which are primarily about educating the trading associate about the features and benefits of using online trading platforms. The effects of training can be enhanced when the program is split into short sessions lasting not more than five minutes.

The following tips should give you a good idea of implementing this training strategy:

  • Highlight the best features of your services

A significant part of the training should be focused on educating the trading staff about the service. The essence of your training program is to help the retail associates attain a level of brand awareness which will help them perform their duties better. Regular retail training is important because it refreshes the trading associate's knowledge regarding products which will help them show the customers the value they stand to gain by using the company’s products and services. It is very important because according to a recent report made public by the CNN tell that a majority of the people have little idea of the markets hence they seem helpless when they attempt to address the issue of investing their money wisely. They have called for a simplified program that will educate them about investment s and the principles of making such financial decisions. It means that if you have well prepared staff it would be extremely useful for the clients of your online trading platform.

  •  Diversify your training program

Your trading associates will learn better when you give them multiple opportunities to learn. They will get useful knowledge by participating in the training program as well as interacting with their peers. They will also learn from their superiors and team leaders who have many years of experience in the field. This includes a Meeting-in-a-box where the trainees have short interactive sessions with supervisors and team learners to learn practical problem-solving skills.

  • Include the use of branching scenarios

Branching scenarios are used to give the trading associates an opportunity to witness real-life scenes that they might encounter while performing their duties. These branching scenarios can either be created as video clips or animated videos. Many training program providers use the animated videos because it is easier to update when changes are made to the processes. The branching scenarios are interactive and very effective.

  • Customize your customer service strategy

To get the best results from a training program, it is best to develop a training program that is specifically tailored to your business. This process involves creating simple yet effective steps that can be used by your retail associates to meet the needs of your customers.

 

About Jennifer Philipe

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Splitting time between Sales Training Manager and Business Development Manager for DiMX, training company dedicated to bettering the Sales profession.

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