If a picture paints a thousand words, this blog post should take the best part of an hour to read. In fact, it will only take a few minutes. The cartoons may not be up to Gary Larson’s standard but, hopefully, you’ll get some laughs.
More importantly, hopefully, you’ll learn something about winning clients and growing your coaching practice.
After all, that’s what you want isn’t it?
More clients! And a thriving coaching practice.
But how do you do it?
Well, when starting out it’s common to lack focus and direction.
You can quickly fall into repeating activities that keep you busy but don’t succeed in winning you clients. Sometimes it can feel like you have invented an elaborate way to inflict pain on yourself.
This is bad for you because pain is, well, painful. Plus you don’t make enough money. More pain.
It’s also bad for your potential clients, who don’t get the benefit of your coaching.
This situation is very frustrating and can get you down.
But how do you move from yearning to grow your business to learning how.
First you need to be clear on who you want to work with. Who are they? What role do they perform? What sort of organisation do they work for? What do they want to achieve?
Stuff like that.
Of course, when you meet these types of people, the people you want to work with, you’ll probably find they don’t get what it is you do. So, you’ll need to be clear on that as well. Perhaps have an elevator pitch that briefly and clearly states who you work with and what they get out of working with you. You know, better focus, improved delegation, more effective team work, increased revenue. That kind of thing.
Once you know who you work with and the difference you make for them, you need to attract their attention and engage them in conversation.
But what do you do after that?
It’s difficult to know. That’s why you need a step-by-step process that will help you move you from first contact to actually winning the client.
It’s not easy developing a successful process for winning coaching clients.
You need to identify the low value activity that keeps you busy but doesn’t get you anywhere.
Stop doing it!
Why would you bother doing stuff that doesn’t work?
You then need to focus on the high value activity that gets results. Making sure it’s stuff you’re comfortable with doing.
Having done this you can build your confidence at winning clients by playing to your strengths as a coach.
Now you can get planning on how to grow your coaching practice.
Want to learn how to grow your coaching practice?
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I work with executive coaches who do the marketing stuff you're supposed to but aren't winning any business.
You want to win clients you like working with, get paid what you're coaching is worth & build long-term, highly productive relationships with your client companies where you win further business year on year.