Marketing isn't just a trend, it's a foundational staple of business. If you want your company to thrive, you need to build a team of professionals that are great at getting results from their marketing.
When you want to elevate your business as a whole, it all begins with the way that you market. By learning the ins and outs of marketing and doing what you can to pass these principles on to your employee base, it becomes a lot easier for you to see tangible results in your business as a whole.
So how does someone go about teaching marketing to novices that are just trying to keep their heads afloat with their first job? What's more, how do you teach a long-time employee how to break out of their normal patterns and learn the new marketing trends that are the necessary status quo today?
There are a lot of ways you can go about building the best marketers around. You can start by learning the tips below and using them so that you can get all that you need from your business.
#1: Develop the person and the marketer will emerge
A lot of people go into marketing looking for the latest magic trick that will get them plenty of hits and attention. However, it's always important to remember that this is a people business first and foremost, regardless of your current station or what sort of company you're trying to run.
Because of this, you need to start by helping your employees get their personality out there. The more that they are able to feel comfortable in their own skin, the easier it'll be for your employees to become the best marketers that they can be. By taking the time to empower them and help them communicate, you employees will naturally feel more inclined to put their name and voice out there.
By that same token, your employees should also be focusing on creating a natural connection to the public, rather than simply trying to get something from them. In this regard, they will need to figure out how they can give and create value. By providing value, you can always expect a return on that investment. This remains true whether you're thinking about it in the realm of spiritual laws or just good old fashioned business sense.
To this end, make sure your employees are remembering the people aspect first, and then applying some strategy behind it.
#2: Set some norms and practices
Once you are ready to make your employees better marketers, it's important to set goals, objectives and practices. In this regard, they will need to set short-term goals, long-term goals and maintain a true north to remember why they are doing it all in the first place.
Make sure that these goals are quantitative and measurable so that they can adjust and adapt as needed. Once you have goals in place, you'll be able to break them down into mini-goals, and from here, you can set deadlines that will let you be certain that you're moving toward them in a way that counts.
From here, start to set daily, weekly and monthly schedules that will keep you all on track.
Keep up with these objectives with a physical calendar, a daily planner and digital apps that let you set the dates and goals. The more that you look into getting organized, the easier it is to cut your brain off and simply take action.
By giving yourself access to the details that keep you and your employees on track, they will be in a greater position to master their marketing and actually execute, rather than just sitting around pontificating ideas.
#3: Introduce your marketers to literature and great information
A well-read company will always be one that thrives, whether you're trying to generate new sales or set a foundation for solid marketing.
In this regard, learn the personality of each and every person that works for you and figure out what sort of books will trigger something in their psyche that will help them get better. There is never a circumstance to not have a mentor in this day and age since books and information are readily available.
Make sure that part of your company's perks is an account with Amazon Kindle and Audible. Allot a certain amount of money that they can spend each month on finding work related books that will help nurture them as marketers.
While this might seem like an unnecessary expenditure to some, it will absolutely give you what you need to fuel their minds and give them the information that will take them to the next level. By grabbing books on everything from content creation, SEO marketing, and personality-driven sales to finance and networking, your employees will always be in a great position to get what they need.
You can also point them toward YouTube channels that will inform them of the latest and greatest practices, to be sure that they can build their value from the ground up. This will build quality marketing individuals, which will improve your company collectively. Since we live in the age of information, the possibilities are endless in terms of seeking the latest idea or piece of knowledge that will take you to the next level.
People who master marketing are winning today, and it's important that you do your due diligence in helping your professionals learn the tricks of the trade. Since there are so many different ways to crack through the noise and market to consumers, it pays to learn these strategies and make them foundational in your business. By following the points that will be useful to both you and your employees, the easier it'll be for you to get what you need out of your business.
By taking time out to learn these strategies and passing them on to your employees, you'll have what you need to keep your company not just afloat, but thriving. Use these points to the best of your ability and you'll set your company up for long-term success.
I'm a standup comedian and freelance writer based in Los Angeles, CA.