In the world of professional wrestling, career achievement boils down to a performer's ability to "get over".
Getting over means making your character work to the point of eliciting cheers if you're a good guy, boos if you're a bad guy, and to elicit enough passion for people to spend money to see you. Since everyone knows the results are predetermined, creating this emotional response is the name of the game when it comes to having a long and fruitful career.
You may not want to lace up boots and don tights anytime soon, but the rules are the same in any line of work.
If you run a small company on its way up, the stakes are high and the rewards are potentially sweeter. Employees in a startup have more opportunities for ownership and greater earnings if they carve out their niche and help the company succeed and grow.
To get this from your employees, you'll need to teach them to market and set themselves apart from the rest. Use these tips as a blueprint to help them get started.
Make Sure They Know Bread and Butter Marketing Skills
While feel-good motivation and sweeping rules of thumb have their place, you need to know that your employees also know nuts and bolts marketing skills.
In today's world, this means training your employees to master social media, digital marketing, search engine optimization, search engine advertising, e-mail marketing and more. Since these marketing techniques all have their little nuances and techniques, it's crucial to hold training to continue your employees' education.
There are always measurables that your employees should be aware of so that they can establish their brands and make changes as needed. By empowering your employees with the skills that count, they'll be able to shine when it matters.
Create an Office of Good Energy and Competition
Businesses change, industries boom and decline, but it's important that you always control what you can.
The mental aspect of a business is the most important when it comes to building camaraderie and success. Create a balance between pushing your employees hard and bonding with them as human beings.
Reward those who go the extra mile and lead from the front, most importantly. As the leader, you must strive to be the first one in the office and the last to leave, showing your employees that it's all about the effort and giving to something greater than yourself.
Hold regular challenges so that your employees also have something to shoot for, as they make each other better.
Invest in Your Employees and Help Them Invest in Themselves
When you want everyone in your company to thrive, be sure that you are empowering them by giving them anything that they need. Put your employees around the best education, motivation, and tips to help them grow as professionals.
You also need to put it in their head that they need to always embrace opportunities and take their careers into their own hands. This way, everyone will grow and your company will be better for it.
As an employer and trainer, your legacy is the success of your employees. To help them get the most out of their livelihood, consider these points and help them thrive.
I'm a standup comedian and freelance writer based in Los Angeles, CA.