With the ever emerging technology we are witnessing an explosion of numerous mobile applications that allow us to go live and communicate with people around the world. Not only live video and live streaming has become an ideal medium for people to stay connected visually but it has become a great tool for organizations and companies for connecting in real time with their customers and sharing events and breaking news as well as making press announcements, launching a product or service, taking customers reviews etc. Utilizing live video and live stream services has many benefits for marketers and PR only if they are utilized the way professionals do it.
There are various mobile apps and platforms like Facebook Live, Google Hangouts On Air, Periscope, Firetalk, Ustream, Primetime, DaCast, Crowdcast, StreamShark, Youtube Live, Crackle, BlueJeans, Fox News Live Stream, Twitch, SnapChat that allows the users to go live with their content. But just going live on these platforms is not the ideal way because it is an art to create engaging and professional live video content that most of the companies and organizations have not yet explored.
But before going into the details about how the live video stream training programme affects marketers and PR and what will they learn through it, you have to understand that live video platforms can be used in marketing, sales and in workplace for better marketing strategy formulation and communication. These live video platforms can help in so many ways:
They are very effective in executive communications
Best medium to collaborate and share information in internal meetings
Help in better employee training with ability to impart large amount of data to hundreds of thousands of employees at once
Help to address large number of investors at the same time.
Help the corporate staff and franchise owners to communicate irrespective of the geographic gap.
Human resources can use it to reduce time taken in recruiting candidates from around the globe.
Help the sales team to gather quick business intelligence and content information for better reaction to customer inquiries.
Help the marketing team to better engage with present and potential customers in a more human accessible way.
Help to cover every event with a large audience.
Help to carry out conferences easily.
Help to yield better sales
So above mentioned points clearly mention why live videos and live stream training programme are very necessary for marketers, PR, organizations and companies. There is also a reason that the traditional mediums of communication within the workplace and with customers are slowly perishing because of the evolution of new technological mediums.
Once the marketers and PR undergo the live video and live stream training programme there will be a significant change an organization can experience within the workforce. After being acquainted with every aspect of the live video and live stream training programme the marketers and PR will be able to understand:
How every live video platform works and how it can be used for building brand image.
How to work with live content creators and utilize the influencer marketing tips for better user engagement?
How to keep the viewers engaged by creating a compelling live video streaming story?
How to take benefit of the live video and live streaming platforms and integrate them into the existing marketing and public relations programs?
They will be able to analyze various technical aspects and tools that can make your live streams look amazing.
They will also get to understand how the virtual reality and 360 video impact your live video stream.