Employees are the most valuable resource that you have in your business. While that may seem obvious at a glance, many entrepreneurs get so caught up in running their businesses that they don't stop to think about employee satisfaction that often. When you want to improve your business and your customer satisfaction, the quickest way to do that is to make your employees happy. Here are four ways that you can improve employee satisfaction in your business.
Keep Everyone Informed
Keeping your employees informed is one of the most important steps you can take to improve employee satisfaction. In some companies, employees feel like they never know what's going on, and like they're not in the loop. By simply keeping people up to speed on what is happening in the company, it can go a long way towards making employees feel included. When an employee feels like he's part of a team, he is much more likely to love his job.
Tell them about new products, how sales are doing, any upcoming challenges that the company might be facing. Even if it's not all exciting or positive information, it will help the employee feel more connected to everything.
Take an Interest in Your Employees
As a business owner, you need to take an interest in your employees. As businesses grow, there is naturally more of a disconnect between the owner of the company and the lower level employees. While this is just part of the process, make an effort to get to know your employees as much as possible.
When employees feel like their bosses actually know them and care about them, they are much more likely to be satisfied in their jobs. When they feel like just a number or another face in the crowd, they will not have any loyalty toward the company. People like to feel important and included. Getting to know them and taking an interest in their lives will accomplish this.
Provide a Career, Not Just a Job
One of the reasons that people leave companies is because they feel like they're in a dead-end job. If you can make them feel like they have a chance at a career instead of just another job, they'll be much happier. People like to feel safe and secure in their employment. They like to feel like they're accomplishing something and advancing as they go. They want to be recognized for their achievements and given opportunities to advance or better themselves.
One way you can do this is by offering opportunities for training or tuition reimbursement programs. While you always run the risk of training someone up to leave for the competition, you'll also develop better and happier employees in the meantime. If a few of them leave along the way, it will still benefit you overall.
Provide Opportunities for Advancement
In addition to training them, give them opportunities to advance in the business. Nothing can kill morale with an employee faster than bringing in some "hotshot" expert from outside the company when they feel like they deserved a promotion. If you don't think an employee is a good fit for advancement, at least give them the opportunity to discuss it with you. Anytime you have a job opening, post it internally and make sure everyone knows about it. When people feel like they have a legitimate chance to move up in the company, they will be happier than if they feel there is no opportunity for advancement.
Provide Needed Technology and Software
Investing in the tools they need to thrive, also makes them feel better about their job overall. Having the right technology can make your employees’ lives easier which helps them enjoy their jobs that much more. Buying the latest non profit accounting software for your accounting department can make them feel like they're important to you and you want them to succeed. The same concept applies in each department of your business. They will feel valued and efficient if they have the tools to succeed.
As a business owner, you're never going to handle employee relationships perfectly. Some people will inevitably come and go along the way. Good employees will go the extra mile when they feel like they are valued in their jobs.
Robert Cordray is a former business consultant and entrepreneur with over 20 years of experience and a wide variety of knowledge in multiple areas of the industry. He currently resides in the Southern California area and spends his time helping consumers and business owners alike try to be successful. When he’s not reading or writing, he’s most likely with his beautiful wife and three children.