Most important changes to CRM for 2017

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With the advancements in technology and the fast-paced world of competition in the business sector, business people need to invest in swifter customer relation management (CRM) solutions. In fact, every small and large scale business owner ought to anticipate the rapid growth in CRM systems.

Professionals in the field of business have to think ahead in terms of taking advantage of the available options of revenue stream. Understand more about your customers as you build a better network with your markets by utilizing an agile CRM system.

Salesforce is a leader in the industry in offering CRM solutions in the market. In its AppExchange, it offers several add-ons that are cloud-based. You can purchase the per-user, per-month products that are payable on an annual basis. Here are some of the important CRM trends to watch out for in 2017:

Telecommuting and Mobile CRM


The statistics released by the U.S. Bureau of Labor Statistics show that by 2015, about 24% of employees in the country were people who work from the comfort of their homes. In fact, the body has further issued predictions that around 105 million Americans will be telecommuting by the year 2020. The increase is so dramatic because by the year 1995 a meager 9% of the population was telecommuting. Mobile CRM is a very reliable system for telecommuting because it provides very efficient access to sophisticated and customized information for professionals in the field. Therefore, telecommuters should expect to start using mobile CRM in their day-to-day activities.

Cloud migration

Cloud-based CRM cannot be outdated because it's updated regularly. People who haven't joined the cloud-based CRM will rather find it a bit expensive to embrace later. Currently, the speed with which businesses and individuals are joining private and hybrid cloud solutions is picking up. According to the State of the Cloud Survey from RightScale, the 1,060 IT experts who were surveyed provided evidence towards this migration analysis. While hybrid cloud was up from 58% to 71%, the adoption of private cloud was up from 63% to 77%. This goes to suggest that almost everyone is either in the public or private cloud.


It's essential for any business that is experiencing explosive growth trends to adopt a CRM system that is accommodative in terms of readily embracing change. When opportunities soar, you ought to ensure that your business's CRM is scalable in order to accommodate the growth. The marketplace is so dynamic in today's world that setting aside time to migrate to a new CRM and training the workforce about the new software systems can be very costly. However, there are other salesforce competitors such as Infusionsoft and Oracle Marketing Cloud that are suitable for small businesses.

CRM Integration


If you want to enhance your business's productivity, consider integrating automated marketing with your salesforce CRM system and social media. This is a forward thinking strategy for any business that focused on success. But, if you just invested in an ERP system that is not integrated with a CRM solution, you should consider waiting a little longer to realize the Return On Investment of both software. This is because rushing an ERP prematurely might end up being counterproductive.

Artificial intelligence

Efficient acquisition of data is one way of being ahead in various competitive environments. The availability of data is actually overwhelming and superior methods of acquiring the data can give a business an edge over its competitors. If you feel that salesforce is not the right software for your business, you can choose Microsoft Dynamics CRM or any of the salesforce competitors as an equivalent option, especially if you're running small and new business.

About Robertcordray

Robert Cordray

Robert Cordray is a former business consultant and entrepreneur with over 20 years of experience and a wide variety of knowledge in multiple areas of the industry. He currently resides in the Southern California area and spends his time helping consumers and business owners alike try to be successful. When he’s not reading or writing, he’s most likely with his beautiful wife and three children.


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