Social Media Skills to Boost Customer Engagement

20th Nov 2012

I came across an intereseting article today regarding Dell published in Forbes magazine.

In a nutshell, Dell have realised that the future of customer engagement is going to be social. So much so that they have made this the centre of their business strategy and developed the social media skills of 3,000 employees. A not insignificant investment.

This got me thinking. To what extent are these historically niche or even neglected skills considered within a training needs analysis?

I intend to discover the answer by asking the question of our clients and working towards developing a portfolio of in-house training courses which meet the revealed needs.

Could be interesting...

by Carl Duncker

CEO of traininaday. For more visit


Related content

Replies (0)

Please login or register to join the discussion.

There are currently no replies, be the first to post a reply.