I am used to writing training for predominantly a UK audience. Occasionally it us used internationally but if so I have bilingual speakers that I deliver a T3 to so local adjustments can be made.
I now need to write an international programme that will be launched and I have no direct link to the markets. I am struggling with the design as I am making it so generic it borders on dull and is restrictive, or I write something that just won’t work abroad.
I am limited with pictures as I can only use the clients bank of approved media. I am using simple English and everything is being translated plus the markets are allowed to flex 20% of the content. To put it into context it is predominantly sales training.
How does everyone else overcome this? Book recommendations or courses that you have been helpful?