Hi everyone
I have just developed a new course and want to start marketing it. I was thinking of running a series of taster sessions to gather some interest. I wanted to know if anyone has done this before and were you successful?
Menu
Menu
5 Responses
Hi Carol, I’ve never sold
Hi Carol, I’ve never sold courses but have purchased and I can say that we wouldn’t but without getting a taster. I think in this day and age the way you do it is the most important thing. Not sure who your course is aimed at but could you use someone like your local chamber of commerce to invite you along to one of their events to run a taster so there’s a ready-made audience. Are there any local groups that meet and have breakfast meetings.
If it’s aimed at up-skilling in-house L & D people could you go along to networking events and present it to them.
If you are selling nationally, could you video segments of it and upload it to a website – that part of the site might require a level of sign-up before they can access the taster material.
I think a taster would be a standard requirement in this day and age but using existing groups or making it accessible for people digitally might take the pain out of it for you.
Thanks Clive, some good
Thanks Clive, some good advice I shall certainly do a bit of research regarding you suggestions. Much appreciated!
Hi Carol, I agree with Clive
Hi Carol, I agree with Clive that it depends on the scale of the marketing you want to do – but creating some video segments would be very helpful and easy to get across to a larger audience than face-to-face taster sessions, but likewise presenting to people will also improve your connections and networks as you can make more of an impression and clarify things in person.
Hi Shonette, my intention is
Hi Shonette, my intention is to do face to face sessions and i think it will help to clarify things as well as network in person as suggested. Thanks for taking the time to respond
Hi Carol,
Hi Carol,
This blog offers some top tips on holding effective taster sessions and there is also a checklist as to whether offering taster sessions is the right move for your business: https://www.accessplanit.com/blog/how-to-take-advantage-of-taster-sessions-to-promote-courses
Hope it helps,
Dave