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Using Instagram for training businesses

I'd love to hear how training businesses are using Instagram for new business, recruitment, etc

How many training businesses are using Instagram? What are the most effective ways you have found that help generate new leads or encourage job applications? 

Things I've found that work are:

1. Making posts and profile different

2. Making it personal 

3. Encouraging interaction

4. Hashtags and location tagging

5. Using video 

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