Clear Lessons & The Charity Learning Consortium
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Everyone loves video, but does it help learning stick? Martin Baker looks at the research into its effectiveness.
Our love affair with video it seems knows no bounds – YouTube statistics are jaw-dropping, with more than a billion users and hundreds of millions of hours of videos watched every day. Video is great at sharing silly cat videos, or for laughing along with Chewbacca Mom, but it’s also perfect for sharing knowledge - Ted talks, for example, clocked a billion videos viewed way back in 2012.
L&D practitioners have been talking about using video for knowledge sharing for years and I’m glad to see that its usage has finally taken off. According to the latest research from Towards Maturity, 69% of organisations are using video to share good practice, and this percentage is even higher (92%) in ‘top deck’ or highest-achieving organisations.
But why is video so popular, and more importantly, does it help learning ‘stick’? Surprisingly perhaps, there isn’t a lot of research into the effectiveness of using video (most is in education rather than L&D). We know that people love watching it, but is that enough?
If you’re making the case for using more video in your organisation, here are 10 facts to support you. And if you’re not using video at all, these stats will show you why you should be both creating and using video in your organisation in 2017.
Download a handy infographic containing all these stats.
Martin Baker is the Chief Executive of Clear Lessons, a new video learning library and platform to help share knowledge, one video at a time. Proceeds support the Clear Lessons Foundation (previously known as GivebackUK) providing free learning resources for all UK charities, their staff and volunteers.