Cultivate a co-operative rather than competitive advantageby
In a period of market consolidation it's time to focus on your customers, not your competitors. Janet Garcia tells us more.
Thinking of the customer as a curator of content, we should be focusing on cultivating the ability to co-operate as a competitive advantage in itself. There are three core strengths that lead to a co-operative advantage:
- Seeking out strategic partnerships to create a diverse offering which includes a consistent, high quality content library, without the exorbitant development costs associated with having to create everything from scratch.
- Developing platforms which offer frictionless (or as close as possible) integration between these different learning technologies and building ease-of-integration into the content itself.
- The flexibility and agility to establish new partnerships with other players. If organisations share a common set of values this can be done in an honest and open way, allowing you to both compete and cooperate in the market to the benefit of customers.
Janet Garcia is director, UK and international, of MindLeaders. Janet joined MindLeaders in 2008 following seven years as the Senior VP of Sales for consulting firm Frost & Sullivan. During her tenure there, she doubled revenue and managed a sales team of 100 people across EMEA. Janet graduated with a law degree from Exeter University in 1993