How to turn staff into your social media superheroes
The rise in social networking has highlighted the danger of brand damage from untrained staff so how can you train your employees to respond appropriately? Neil Davey reports.
Setting a bad example?
The social conundrum
Social task force
While such policies are vital, there is a danger that the threat of disciplinary procedures will discourage employees from playing any part in identifying and responding to messages about the brand. This can not only cause damage to the brand reputation, but also to employee morale. For this reason, in addition to very clear policies on the use of social networking, O2 has also developed a dedicated task force to take part in online conversations.