Reviewing and evaluating OD strategy, impact and progress

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Developing your OD strategy does not stop once it has been rolled out. Once it has been rolled out it is important to review and evaluate it.

Understanding what went well and what went less well is important for two reasons. Firstly it allows you to take corrective action to fill any gaps that the current implementation has left.

Secondly, it provides useful corporate learning.

Understanding what went wrong and why will help to ensure that these mistakes are avoided in future projects.

If your OD strategy is rolling, then you will need to ensure that it is evaluated both on a regular periodic basis and also each time that a major amendment is made to it.

Consider the original objectives and how well they have been met

Your OD strategy should have set out a number of clear, measurable objectives. The main purpose of reviewing and evaluating your strategy should be to find out how successful it has been at meeting these.

When gathering data from stakeholders, ask questions that can be used to rate how well each of these objectives has been met.

You may want to consider re-using some of the questions that were used during the consultation process so that gap analysis can be applied.

Plan data gathering so it involves a variety of people

During the consultation stages of developing your OD strategy, it will have been prudent to gather information from a variety of stakeholders, including staff of different grades and from a variety of departments, as well as external stakeholders such as clients and the general public.

You may want to consider re-using some of the questions that were used during the consultation process so that gap analysis can be applied.

It is important to go back to these same groups of people, and ideally the same people within these groups, for feedback so that you can measure before and after.

Think about the strategy itself

  • An OD strategy may have worked very effectively but is it still relevant?
  • Have there been any major developments internally or externally (for example, a new competitor, or a big technological change) that mean that the strategy needs updating?

Assess the level of impact

Is the impact of the changes you have set forward in your OD strategy what you expected it to be?

Objectives, depending on how they have been worded, can be met without having the desired level of impact. If things have changed, but not to the extent you hoped that they might, it may be necessary to review the strategy.

Remember that flexibility is the key

Don’t be afraid to review your OD strategy if is not working out as well as you anticipated.

Objectives, depending on how they have been worded, can be met without having the desired level of impact.

Being flexible and making changes while still in the early stages of implementation can save a lot of time later on.

A relatively small change to a strategy during roll out could prevent you from having to develop a whole new OD strategy in due course.

Evaluate your revisions

If your initial evaluation of your OD strategy has highlighted some areas of weakness that need reviewing, the ideal next step will have been to make some changes based on these findings.

It is just as important to evaluate any revisions you have made as it is to evaluate the initial strategy, as you may find that it is still not working as desired, or even got worse.

About Nick Williams

About Nick Williams

Nick Williams works at Acuity Training, who provide hands-on instructor led training from their two UK offices.

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By Hannah
26th Jul 2016 09:15

Hi Nick,

I was wondering how you would describe the difference between 'meeting objectives' and 'impact'?

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