Elearning has been around for a while, with the term being coined back in 1999 by the pioneer Jay Cross. Since elearning – and of course classroom learning – has been around for so long, enthusiasm for these methods have atrophied with parts of the industry crying out for new ideas. Step forward 'disruption'. A business and its product(s) could legitimately described as disruptive if they a) delivered training via a method not widely used by the rest of the industry or b) rejective conventional thinking in the development of their training products. Be careful though: 'disruptive' is a buzzword at the moment and not all companies that claim to be disruptive really are.