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Companies rate effectiveness of incentives

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Responses from a 1999 study by the Incentive Marketing Association and Ralph Head & Affiliates Ltd. (numbers represent the number of respondents):

Extremely Very Fairly Somewhat Not Very Not at All

Merchandise 12 38 33 11 5 3

Group travel 23 20 22 13 9 14

Individual
travel 26 36 17 11 1 10

Cash awards 37 43 12 4 1 3

Gift
certificates 15 40 33 7 2 3

Debit cards 13 11 7 18 11 40


Workforce, January 2000, Vol. 79, No. 1, p. 68.

One Response

  1. We’re editorially sorry about the layout!
    Unfortunately, as yet the HR Zone site can’t pick up the table-layout on a story like this one. We hope you can still get something of interest from the figures.

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