In an effort to demonstrate to the European business community that Corporate Social Responsibility (CSR) makes good business sense, Business leaders and academics from across Europe have formed are teaming up in the European Academy of Business in Society. Companies involved include Shell, Johnson & Johnson, Levi’s, Danone and Caisse des Dépôts et Consignations.

The Academy sets itself three objectives:

Education for Tomorrow’s Managers: To engage Europe’s top 250 universities, business schools, and schools of government to integrate the changing role of business in society into the core of business education
Interdisciplinary Research: To build Europe’s largest network of excellence to deliver interdisciplinary research on CSR and create a global research bank on the role of business in society

Training for Today’s Managers: To become Europe’s training gateway to “best-in-class” training practices and learning resources for businesses and corporate academies

The European Academy of Business in Society is an integral part of the wider European Business Campaign on Corporate Social Responsibility, which aims to mobilise over half a million business people and other stakeholders on the topic of corporate social responsibility over the next three years.

The European Academy welcomes the strong commitment of the European Union to promote “initiatives aimed at building corporate social responsibility into the training of executives and workers, so that they will be better able to integrate such new issues and criteria into strategic business planning and everyday business operations”.

The European Business Campaign on Corporate Social Responsibility aims to mobilise over half a million business people and other stakeholders on the topic of corporate social responsibility over the next three years. Find out more....